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Viewing blog entries in category: SEO

  • Adam H
    Many businesses have found social media to be a rewarding form of marketing that provides an additional sales method to conventional marketing practices. Social media enables your business to communicate with an audience that spans the entire world. It can help to expand your customer base, increasing your sales and bring more exposure to your brand and products.

    Using social media can be excellent for your brand
    Platforms such as Facebook, Twitter, Linkedin, Instagram and Pinterest allows you to connect with your target audience, some of which you may not be able to reach via other means of marketing. If you use these platforms correctly, you can interact with your audience in a friendly manner just like you would if they walked into your store, with the growth of all ages being social online it’s becoming a natural and easy process to communicate with highly targetted users without pressuring them to purchase anything. If people connect with you on a personal level and are made aware of your brand, they’re more likely to be interested in your business and what you have to offer.


    Highlight your service or product
    When using social media to market your service or product, make sure that your title is attractive and draws attention. A boring title could result in people overlooking your advert making your marketing efforts costly and ineffective.

    If you are using social media as part of your marketing strategy, be sure to answer and interact with people when they make a comment or ask you a question, people are more likely to feel comfortable with your brand if they can see active and supportive customer relations.

  • Adam H
    It’s no secret that if you have a website, you should be building an email list. Why? Well, once you have started building a database of subscribers, you have a bank of people you can market to again and again. What’s more, these people have actively chosen to sign up to your list, meaning that they are highly likely to be interested in what you are offering.

    In this article we are going to take a look at how to turn your website visitors into email subscribers. You might think that it’s just a case of inserting an opt-in form somewhere onto your website, however the reality is that there’s quite a bit more to it than that. In addition, there are several things you can do to improve the conversion rates and thus accelerate your efforts.