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Facebook Announce Free UK Advertising For Small Busineses

Discussion in 'Facebook Users' started by JPM, Jan 25, 2012.

  1.  
    JPM

    JPM Junior Lab Tech

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    A direct result of the competition from Google+? Perhaps, but it can't be a bad thing.

    Taken from the social media blog at SocialColleague.com
     
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    Mark

    Mark Moderator Staff Member

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    I suppose it sounds a lot but is it about four nanoseconds of exposure?
     
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    KevJaques

    KevJaques Senior Lab Tech Premium Member

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    Without looking at any stats I would think most have ads turned off (mine are turned off!!) (from the so called pessimist in me lol (although I like to think of it as still living in reality world! ;) )
    There is a huge market to be tapped into there though and it will be a numbers game same as ppc etc...
     
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    Mark

    Mark Moderator Staff Member

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    I was just thinking in terms of exposure. Facebook is so vast as a network that any advertising will surely be unnoticeable?
     
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    JPM

    JPM Junior Lab Tech

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    The advertising on Facebook is highly targetable.

    One of the most recent campaigns we ran for a client was targeted to the following criteria.

    Females in Birmingham, aged between 25-40. Who state their interest as 'fashion, shoes and men'.

    Facebook have one of the most highly effective and targeted advertising platforms i've seen.
     
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    Adam H

    Adam H Have a Break, Have a KitKat

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    Surely there are only a few of those type of women in Birmingham though ? I mean Fashion in Birmingham ? Almost reminds me of Liverpool and the shell suits :w:
     
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    KevJaques

    KevJaques Senior Lab Tech Premium Member

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    hahah :lol:
     
  8.  
    Adam H

    Adam H Have a Break, Have a KitKat

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    [​IMG]
     
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    AtriumLegal

    AtriumLegal Applicant

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    £80 won't go too far but is a good starter
    At my privious company I was offered £200 voucher for ads but the account manager messed be about
    Does anyone know how you would get this free advertising?
     
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    Ventutec

    Ventutec Freshman

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    I'd be keen to know more too.
     
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    The Cue Store

    The Cue Store Junior Lab Tech

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    I'd like to know more as well.
     
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    Emma

    Emma Senior Lab Tech

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    I haven't seen anything since the above. Mind you after they float the cost of this little promo will be a drop in their ocean-sized pockets!
     
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    Azolla

    Azolla Freshman

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    If this is true then this can only be a good thing for the savvy small business owner. Google ads have been great for some small businesses so maybe Facebook business ads may be OK too.
    I'd certainly like to try some free ads!
     
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    MASSEY

    MASSEY Trainee Lab Tech

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    I think facebook are being a bit stingy when you consider google hands out free advertising like sweets. I guess it's because they know the facebook platform gives shed loads of impressions but not that many clicks from what i have seen.
     
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    JPM

    JPM Junior Lab Tech

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    Facebook will be announcing this in the next couple of months.

    I can't really tell you more at this stage, they haven't released any more details, but we'll update the news on our blog at SocialColleague when it's announced.

    Well we've run a few campaigns for some of our clients. One was primarily to get more likes to a page and the other visits to a site. Both were fairly successful due to the highly targeted nature of the campaigns.
     
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    Alan2011

    Alan2011 Freshman

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    If could advise my business in facebook then will get more traffic ...so there we have more social media tool .
     
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    Replacemyscreen.co.uk

    Replacemyscreen.co.uk Trainee Lab Tech

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    When people go to google they are there to search for something.

    When someone signs in to facebook, they want to know what their friends had for dinner or if they slept well.
     
    Mark likes this.
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    mediyeah

    mediyeah Applicant

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    I'd agree with that.

    Generally the best way to use Facebook ads is (and this is very simplified):

    1) Have some kind of offer/freebie someone will get when they like your page
    2) Use ads to drive traffic to that page to build up your fan base
    3) Market to them on long term basis - just by having a fun page

    When this free ads thing is announced, it would be good to give it a go for anyone who hasn't before.

    Also, would recommend checking out Facebook's own guide here:
    https://www.facebook.com/marketing?sk=app_222738017797863

    Not sure if the free ad credits are still available when you get that guide, but worth a go.

    - Abhi
     
  19.  
    JPM

    JPM Junior Lab Tech

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    I'll drop you a PM now.
     
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    Mark

    Mark Moderator Staff Member

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    Any updates on this topic? Who's using their advertising?
     

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