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Zero to Hero – The DIY guide for the SEO novice

Published by Adam H in the blog Search Engine Marketing Blog. Views: 938

Zero to Hero – The DIY guide for the SEO novice
Written by Rivmedia, November 22nd, 2016
  • SEO starting points for Small businesses to understand the fundamentals
  • Touching base with Mobile friendliness , Page speed, content and keyword research.
If you’re trying to drive traffic to your site, boost your online presence and increase the effectiveness of your web page, good SEO is essential. Without SEO, your site may well languish deep within the search engines listings, limiting the number of people who find your URL naturally and reducing your chances of online success.

Though some SEO aspects that are tricky to understand, there are others that even internet novices can implement quickly and easily. To help give your site the best chance of search engine supremacy, we’ve put together a selection of the easiest and most effective DIY SEO techniques for you to try.

  1. Keyword and Competitor Research
    The keywords you use on your site tell the search engines what your pages are all about. They also help users to find your site when they’re searching the web. Keyword research is essential if you want to ensure your site comes up when users search for relevant terms. Use tools like Google Analytics and Google Search Console and Adwords Keyword Planner to help you judge what terms would be beneficial to you. If possible take advantage of keyword URL structures and be sure to write for your visitors and not to get to carried away with the keywords you are targeting. If you have a local target market Include geographic terms (e.g., property development East Anglia) and industry specific local phrases which you know people search.


    An old school but still valuable offline tool, can be as simple as asking some not so tech savvy friends and family or a good old fashioned survey in your local village what they would type into Google if they were searching for something specific? Armed with that information and using the tools mentioned on this post to analyse those terms to the best of your ability and see if they are worth the small effort. Only too often this method will come up with little gems that our research and the more internet savvy among us simply overlook.

    Don’t forget to pay attention to your competitors, make notes of what they are ranking for and what quality backlinks they have. Take advantage of the best resources in the business such as SEM Rush, Moz, ahrefs, and Majestic.

  2. Create unique content
    The search engines love unique content; there have been some studies showing the length of the material matters, indicating that longer more informative posts go much further in establishing you as an industry expert.
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