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Top Tips to give your website a refresh at New year

Published by Adam H in the blog Search Engine Marketing Blog. Views: 159

In a perfect world successful websites would look after themselves. However, as competition in the online arena continues to grow there is a need to ensure that your website is correctly maintained, focused, is secure and offers a seamless experience for your visitors. Easier said than done! We understand this may be too much for most small businesses so we do offer monthly website maintenance plans. But for those who like the DIY route, there are some things you can keep on top of.

So, as we approach the end of the year there are a number of relatively simple tasks you can undertake which will make your website more efficient and above all keep you in favour with the search engines.

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1. Check for broken links
The key to any successful website is both internal and external links, improve the visitor experience and ensure that your site is easily navigable. Even with the best will in the world, links to other websites break, mainly due to the website closing or moving, and internal restructuring or removal of content can make some internal links invalid. This isn’t good from both a customer and a search engine point of view. It is therefore vital that you regularly check for broken links on your website and where possible update the links or remove them. There are various tools out there to help with broken link detection.

Read More.......Top Tips to give your website a refresh at New year
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