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Thinking of Sending Your Clients a Christmas e-Card?

Published by Adam H in the blog Search Engine Marketing Blog. Views: 188

We've long been a fan of sending physical cards, merchandise like branded pens, business cards, coffee mats and various other customisable products to not only thank long term clients but also to let them know we appreciate the repeat custom over the years. But for a more cost effective and sometimes more efficient to get a promotional offer across to your current client base, e-cards could be a great way of conveying your Christmas greetings. If you’ve been too busy to organise printed cards this year, e-cards will allow you to stay in your clients’ good books this festive season. If you want to make the most of your festive mail out, you need to get your e-card design just right. To help you hit the digital nail on the head, here are our dos and don't;s of Christmas e-card design.

Don’t be generic
If you use a pre-made card from an online provider, the chances are the design is going to be pretty generic and boring. As soon as a client clicks on the link or sees the image, they’ll be able to tell you’ve skimped on design and gone for a cheaper, less professional option. Not only will this make it look like your business cuts corners, but it will also make your e-card look a bit spammy and could damage your business’ reputation.

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