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Successful Content Marketing Is Not a Myth: 5 + 1 Popular Blogging Strategies

Published by Adam H in the blog Search Engine Marketing Blog. Views: 235

According to Content Marketing Institute (2016), 38% of marketers claim that blogging is the most important type of content. Notably, almost 37% of them expressed that visual elements are the best content for marketing, while live video and podcasting were ranked last.

Finding your audience and creating valuable content for them, are, undoubtedly, the most crucial steps towards successful content marketing.

So, before creating valuable content, it is important to review all the facts, and figure out the answers to the following questions:

  • What type of content is the most beneficial for your audience?
  • What type of content do people want to share?
  • What are the latest statistics and trends that could benefit your content?
Content & Promotion Still Matters
It’s a well-known fact that blogging brings a definite increase in traffic generated to your website. Hence, it comes as no surprise that blogging is a vital element for 49% of B2B marketers compared to 33% of B2C marketers.

The more frequently you blog, the more productive you become, some “SEO Consultants” would say. Therefore, the time you invest should pay off, right? As an example, data from Traffic Generation Cafe (2015) reveals that 21–54 new blog posts in a year can lead to a traffic increase of up to 30%.

However, this was not the case for the well-known Backlinko founder, Brian Dean. Brian Attracts 119k unique visitors per month to his site and writes no more than 8-10 articles per year, proving there is no single recipe for success.

In fact, Brian’s new lessons reveal is that promotion is the second most important element. Hence, publishing valuable content is not enough if people are not able to find it. So, you need to find people that will love to share your content with their readers and network with them to become influential.

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Content Strategies That Actually Work
What type of content the most popular for grabbing the attention of your readers these days?
There are various content marketing strategies to choose from. Though, visual elements are scientifically proved to be more efficient to convey a message...

Read More..
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