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Campaign Monitor Vs. Mailchimp

Published by Adam H in the blog Search Engine Marketing Blog. Views: 152

In the digital landscape, where getting and keeping your customers‘ attention grows more challenging every day, email marketing provides you with a direct line of communication to your customers. In recent years, many email marketing management options have cropped up to provide business owners with the necessary tools to reach customers in their inboxes with well-designed, effective content.

How do you decide which platform is right for your business? Consider two of the major platforms, Campaign Monitor and MailChimp, to help you make a decision.

The Similarities
Campaign Monitor and MailChimp offer many of the same services and functionalities and even have similar ratings and reviews from users. Here are features that the two platforms have in common:

  • Affordable pricing that scales up as your database grows.
  • Automated campaigns.
  • Integration with eCommerce platforms Shopify, Magenta, and WooCommerce.
  • Basic A/B testing.
  • Signup forms that you can embed in your website.
  • Integration with Facebook Campaign result reports.
  • List limit of 50,000.
  • 15% non-profit discount.
  • Hundreds of app integrations.
Since both platforms offer the same basic services, understanding how they differ will help you decide if one of them can meet your email marketing needs.

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