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Viewing blog entries in category: Social Media
Many businesses have found social media to be a rewarding form of marketing that provides an additional sales method to conventional marketing practices. Social media enables your business to communicate with an audience that spans the entire world. It can help to expand your customer base, increasing your sales and bring more exposure to your brand and products.
Using social media can be excellent for your brand
Platforms such as Facebook, Twitter, Linkedin, Instagram and Pinterest allows you to connect with your target audience, some of which you may not be able to reach via other means of marketing. If you use these platforms correctly, you can interact with your audience in a friendly manner just like you would if they walked into your store, with the growth of all ages being social online it’s becoming a natural and easy process to communicate with highly targetted users without pressuring them to purchase anything. If people connect with you on a personal level and are made aware of your brand, they’re more likely to be interested in your business and what you have to offer.
Highlight your service or product
When using social media to market your service or product, make sure that your title is attractive and draws attention. A boring title could result in people overlooking your advert making your marketing efforts costly and ineffective.
If you are using social media as part of your marketing strategy, be sure to answer and interact with people when they make a comment or ask you a question, people are more likely to feel comfortable with your brand if they can see active and supportive customer relations.
There are entrepreneurs around the world who have spent many years building up their businesses who refuse to give up any degree of control over their operations. When you bear in mind the competitive nature of the online business arena today perhaps there is a justifiable reason why many entrepreneurs have difficulty trusting or finding someone who has the same level of passion for what they do. However, have you ever thought what might happen if for some reason you were unable to work?
Not being able to work maybe the doomsday scenario but if you have others such as a family depending on you, then you need to consider this issue at some point.
Business backup plan
How many entrepreneurs know in the back of their minds that they should have a written backup plan if they are unable to work for a considerable time in the future? Now the big question, how many have put in place a detailed and easy to follow instruction guide if somebody else needs to take over at short notice? The likelihood is this is one of the tasks that entrepreneurs like to
Those with an online business will be well aware that social media is one of the most fluid forms of advertising available today. How many times have you heard that Twitter is the future, the easiest way to contact customers and you are foolish if you ignore it?
However, how do you actually contact like-minded people on Twitter and start online conversations with them?
Focused Twitter followers
We all know of accounts with tens if not hundreds of thousands of followers that seem to look extremely busy. Have you ever stepped back and wondered how many of those followers are actually active? How many make use of the services available or the products for sale? As your own Twitter following grows you will soon realise it is not the number of followers which matters but why they are following you.
In the modern world how many people measure their working life in terms of hours spent at work? On the flipside, how often do you hear the same people talking about their productivity, the deals they have signed and income they have created for the employer? The chances are never.
The fact is that many countries around the world, including the UK, have a culture whereby your working life is measured by the amount of hours you do but not your productivity. If you have your own online business you will know the hours can be long, pressure can be telling but have you ever thought of cutting back your hours to increase your productivity?
It’s no secret that if you have a website, you should be building an email list. Why? Well, once you have started building a database of subscribers, you have a bank of people you can market to again and again. What’s more, these people have actively chosen to sign up to your list, meaning that they are highly likely to be interested in what you are offering.
In this article we are going to take a look at how to turn your website visitors into email subscribers. You might think that it’s just a case of inserting an opt-in form somewhere onto your website, however the reality is that there’s quite a bit more to it than that. In addition, there are several things you can do to improve the conversion rates and thus accelerate your efforts.
There are numerous ways to monetise your website or blog, however it is often necessary to experiment with different ideas before finding the one that works best for your particular site. In addition, it can sometimes take a little while before you start seeing some tangible results from your efforts, so you definitely need to stay patient and understand that results don’t just happen overnight.
So, how do you go about generating revenue from your website or blog? Here are six of the best methods to consider…