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Why Word of Mouth will Always be Essential for Small Business Growth

Discussion in 'Public Relations & Press Releases' started by Maevla, Mar 1, 2015.

  1.  
    Maevla

    Maevla Administrator Staff Member

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    So I came across this article today

    http://horizonbusinessfunding.com/b...lways-be-essential-for-small-business-growth/

    Perhaps at some stage a business might be a in a position where it finds it doesn't need to advertise as business is growing or staying steady through word of mouth marketing.

    If your business provides good services, then that will automatically carry on, but in this day and age, is it a good idea to leave this to chance, and not advertise digitally or elsewhere? Or is this something, depending on your business model, you should just try to build on and of course social media would be a perfect medium for this.

    Do you rely solely on world of mouth?
     
  2.  
    cjd

    cjd Junior Lab Tech

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    In ten years we've never advertised. We have no sales people and no marketing budget. Yet we've been growing at 3% per month compound for many years. We grow entirely by word of mouth and reputation.

    Of course, maketing isn't just advertising and sales - it's everything you do that the customer might notice. We find that the more we spend on customer service and making things work properly the more profitable we become so we keep spending more on it.

    I'm not sure why most other service companies don't get this, you only have to think of your favourite restaurant and why you keep going back, then think of the other thousand that you don't go to. How did you know to go to the place for the first time? Why did you go back?

    It interests me too, how difficult life is if you're crap at what you do - everything is hard; customers complain, you never have enough of them, cash is always tight, you're forever trying to find new weezes to con people into buying your crap that cost ever increasing amounts and every sale loses you at least one customer and probably a lot more.

    Business is simple enough; be good at what you do and treat customers the way you'd like to be treated yourself. That's the hard part of course.
     
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    Duncan

    Duncan Moderator Staff Member Premium Member

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    I agree Colin. But common sense isn't common practice. Also success tends to come from executing repetitive tasks successfully over a number of years. Get rich slow is inherently dull. People crave excitement and get rich quick schemes which is why lottery tickets sell well.
     
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    thelegalstop

    thelegalstop Senior Lab Tech

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    Great article! Marketing without a good quality product won't grow your sales!
     
  5.  
    james murphy

    james murphy Sarcasm in bucketloads - Say hi though!

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    no.

    Word of mouth is great. Then add everything else on top and away your business goes!
     
  6.  
    Maevla

    Maevla Administrator Staff Member

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    We started to grow about 6 years ago through word of mouth, but we built on that by calling up and keeping in touch with our customers, so technically that was marketing.

    We grew a lot in two years then we did start to do email marketing and some PR - helped keep up the momentum.
     

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