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Who is using mobile marketing?

Discussion in 'Public Relations & Press Releases' started by yourareasolutions, Apr 21, 2011.

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    yourareasolutions

    yourareasolutions Freshman

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    We are just curious to see how many businesses are actually using mobile marketing in their business.

    As you know it is massive as most people do have a mobile, but its strange to see that not many companies are using, mobile marketing and we want to know either why you are or why you are not so it can help us sell it to more of our prospect!
     
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    Mark

    Mark Moderator Staff Member

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    How does it work? I can't see anyone signing up to it. :think:
     
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    Ray Stewart

    Ray Stewart Lab Manager

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    Our paperless office system allows us to use SMS messages for just about anything so I suppose I could turn it to marketing. We just use it for normal contact purposes at the moment.
     
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    yourareasolutions

    yourareasolutions Freshman

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    How it works for example Mark - imagine if you are a restaurant and you have really quiet periods in the middle of the week i.e Tuesday & Wednesday what you could easily do is send a txt message to your customers letting them know of an offer - maybe 10% off or free dessert etc, and it will easily get you more customers for them 2 days.

    Hope that example makes sense?
     
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    Mark

    Mark Moderator Staff Member

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    Oh yes, I see now - niche interest sign-up. I don't think 'cold' marketing would work though. :)
     
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    yourareasolutions

    yourareasolutions Freshman

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    More for current customers to keep them coming back and telling others
     
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    Ray Stewart

    Ray Stewart Lab Manager

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    In that case, the way we are doing it is just right :)
     
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    yourareasolutions

    yourareasolutions Freshman

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    It working well for you then Ray?
     
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    Ray Stewart

    Ray Stewart Lab Manager

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    It is really useful. SMS's are sent from within the paperless office so typed/copied like a normal document and then sent. It certainly helps to keep us high in clients minds by using their mobiles in this way and no-one knew (until now) that the texts are not completely personal :D
     
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    yourareasolutions

    yourareasolutions Freshman

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    But the reason why it works is because they optin for news on for example there favourite restaurant, or favourite cinema etc, just like if you opt in to get emails this is no differ - just that SMS has a higher opening rate.
     
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    edd_smith

    edd_smith Applicant

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    Mobile marketing and content is HUGE and people getting on board early are seeking the benefits. Most big brands now have a mobile marketing strategy. A few highstreet brands with particularly successful mobile marketing that spring to mind include Next and M&S
     
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    yourareasolutions

    yourareasolutions Freshman

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    Its very true Edd, then you have guys like Pizza hut and Domino's who remind you of there offers. There not stupid they don't send out a text everyday, or every week because then people will not respond. Its all about how you come across to your audience.
     
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    AdamW

    AdamW Lab Manager

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    Papa Johns send out a text at least once a week. I assure you some of these companies are very stupid!
     
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    [HRD]-Gareth

    [HRD]-Gareth Graduate Premium Member

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    I do not think I would ever use sms to send marketing. I know how p****d off I get if I receive marketing SMS's.

    One thing I am looking at is sending an sms to clients on a particular server/network informing them of any network issues, and another one when it is resolved (I like to keep my clients informed).
     
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    yourareasolutions

    yourareasolutions Freshman

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    The thing is DoingMyBooks, you have to ask to get the txts sent to you, and you can always opt out
     
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    yourareasolutions

    yourareasolutions Freshman

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    Good example of mobile marketing wroking guys:

    benzinga.com/press-releases/11/05/p1099448/philly-pizza-restaurant-rolling-in-the-dough-with-text-message-marketing
     
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    PromoPigeon

    PromoPigeon Applicant

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    Mobile marketing is very big business in the UK at the moment and still growing at an exceptional rate. There are numerous advantages for SMS marketing and it can be used in many industries from Nightclubs, Restaurants, Sports Clubs, Healthcare and much much more.

    With the current economic climate consumers are actively seeking deals and discounts. As previously mentioned in this thread you have to opt-in by texting a keyword to a shortcode number such as COUPONS to 12345. You can always opt-out if you receive too many messages from the business.

    Say you run a garage and you do MOT's why not send out an SMS to your customer reminding them that their MOT is due. Or you are a dentist sending a text message to your client reminding them of their appointment in a couple of days, if they have something else on and can't make it they can phone to reschedule. It's better than a no show if they forget.

    Retailers are using SMS and MMS messaging to send out mobile coupons to their subscribers, where they can then be redeemed in-store from their mobile phones.

    These days SMS messages are cheap and can be sent out for as little as £0.029p - £0.10p, MMS messages are a little more expensive at around £0.24p - £0.40p and can include video and audio files.

    SMS marketing has an open and read rate of over 90%, not many other marketing channels can say that. So it's a marketing channel well worth looking into.
     
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    marketingmobile

    marketingmobile Applicant

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    Here is a quick video, which I found really useful and helpful about mobile marketing. Its the Seven Deadly Sins of Mobile Marketing, and there is some other helpful stuff on their site as well. tinyurl.com/pqbsy3z
     
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    dadsan

    dadsan Applicant

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    Its really useful and i think mobile marketing cover the broad area to achieve your target successfully.Mostly business used mobile marketing by sending a message to your customer. SMS marketing has an open and read rate of over 90%, not many other marketing channels can say that.You can always opt-out if you receive too many messages from the business.
     
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    Bulkness

    Bulkness Applicant

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    We can make conclusions due to our clients' experience. Bulkness provides various types of bulk sms, including promotional sms. Promotional sms help to inform clients about product news. Usually, it results in more customer engagement into company's offers.
     

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