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Tip - 20% Discount Trick?

Discussion in 'Accountancy, Finance & Tax' started by BDW, May 25, 2011.

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    BDW

    BDW Guest

    My Kaspersky Anti Virus software was due for renewal so I went into their website when I got the reminder and started the purchase process by entering my personal details. Something distracted me and I had to quit out of the program before completing the purchase.

    I went back in a couple of minutes later and started again, this time taking it through to completion. A few minutes later I got an email from Kaspersky. "We noticed that you were in the process of making a purchase from our store..." and offering me a voucher code for 20% off. This was obviously triggered by the original process.

    Unfortunately by this time I had already paid the full price so I could not get the discount but it may be something worth remembering.

    Has anyone saw this on other websites? I am sure Kaspersky will not be the only ones doing it.

    .
     
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    Paul Dean

    Paul Dean Freshman

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    I hate to be wise after the fact but Amazon is the cheapest place I've found legit copies of Kaspersky Internet Security 2011, so further readers may be interested. I bought mine for £22 for three licences and single licence copies are available for £18.

    To the original question; yes, I have seen this ploy elsewhere but I'm damned if I can remember where.
     
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    alanhands

    alanhands Applicant

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    I was reading about this tactic somewhere else last night too but can't remember the details.
    Similarly, but opposite, I also read of a travel booking website increasing the price when someone got distracted and then returned to the booking. Clearing the cookies got a return to the original price. Worth remembering if it ever happens. I think the tactic is designed to stop you continuing to search for a cheaper deal but I can't see it being very successful for the company employing it.
     
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    AdamW

    AdamW Lab Manager

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    I'm not sure how I feel about that kind of tactic. Although I appreciate whey they are doing it if it had happened to me I'd feel a little ripped off (and would be asking for the discount :p)
     
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    wizzardsblog

    wizzardsblog Graduate

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    aah the "abandoned cart" strategy. Totally pointless if you suddenly put up the price, if a company did that to me, I'd tell them to stuff their product.
     
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    ping

    ping Senior Lab Tech

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    Well i think its always worth a try for these types of things, its like trying to push for 10% off in stores.. may not always get it but worth a try..
     
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    Azolla

    Azolla Freshman

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    I'd also feel aggrieved if I'd just paid the full price. I can see why they do it though and if I was them perhaps I would also do it. If they have a good customer services set up I think their best strategy from the point of view of customer relations (and future business) would be to honour the 20% discount to anyone contacting them to complain............
     
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    MGarrett

    MGarrett Freshman

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    They will without a doubt offer the 20% off to anyone who "picks up" on this trick.

    Mike
     
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    BDW

    BDW Guest

    I have been using it for more than three years with no problems.

    .
     
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    ping

    ping Senior Lab Tech

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    I am a computer tech and I recommend Kaspersky AV. I use it personally and IMO it is a great product. No problems with it at all.
     
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    ping

    ping Senior Lab Tech

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    I have seen this done before mainly with restaurants and luxury products- im not sure how they do this - would love to know :)
     
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    iancaddy

    iancaddy Freshman

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    Yea i have come across it before.
    Money off is money off.
     

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