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Looking to build our PR portfolio so we are offering...

Discussion in 'Bargains, Freebies, Vouchers & Competitions' started by deren_stevens, Jul 15, 2013.

  1.  
    deren_stevens

    deren_stevens Applicant

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    We are looking to build up our PR portfolio, so we are looking for 5 businesses that we will select and provide with a customised/targeted PR campaign. The campaign will be promoted throughout the UK.

    All you need to do is PM me with your:
    • company name
    • website
    • contact name
    • phone number
    • email address
    • Answer the following questions: Why do you want to take part in a PR campaign? What kinds of PR efforts have you undertaken in the past and why was it effective (or ineffective)? What do you think are the elements of a successful marketing campaign?

    We’ll be selecting businesses by the end of the month based upon their answers to our questions. Please let me know if you have any additional questions!

    Here is a link showing what we’ve done for one of our newest clients (so that you can see we are serious about this offer and serious about what we do). [URLnf="http://uk.prweb.com/releases/2013/7/prweb10927709.htm"]The Inventors of SATcase[/URLnf]
     
  2.  
    ISS

    ISS Son of Victor Meldrew Premium Member

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    Deren, where's that piece been published?

    Jon
     
  3.  
    deren_stevens

    deren_stevens Applicant

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    Hey Jon,

    I'm not sure which piece you mean, but if you mean SATcase's original press release, we originally published here SATcase. I know that it was republished in a number of travel and search and rescue magazines as well as reblogged on a few sites. It also resulted in the company getting a substantial amount of funding. :)

    If you mean the press release I put at the bottom of my original post, it was published on PRWeb and journalism.co.uk. Hopefully this answers your questions, but let me know if have anything further.
     
  4.  
    ISS

    ISS Son of Victor Meldrew Premium Member

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    Deren yes I was referring to the SATcase.

    As a PR company how do you define your role and how is it definitely different to that of a marketing company?

    I'm not in the same line of work as you, and my question is genuine as requested by your OP.
     
  5.  
    deren_stevens

    deren_stevens Applicant

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    We are a marketing company that also specialises in PR. To us, 'marketing' is a collective for a range of various strategies and aspects, PR being one of them. Social media being another. The list also includes direct mail; telemarketing; video production; guerilla marketing; print marketing; running competitions etc. PR is one of the most important elements for any company looking to build their brand, gain awareness, and to enhance their credibility - something we really enjoy doing as part of an overall marketing project. My specialism within the business is to work with the media contacts on our database, building relationships and rapport on behalf of each of our clients.
     
  6.  
    ISS

    ISS Son of Victor Meldrew Premium Member

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    Right. Sorry I was expecting something a little different to that, but thanks anyway.

    I'm genuinely not certain as to how you can define PR as a "part of marketing" as I've always found that PR and marketing are two completely different areas of expertise and strategy. I'm not sure what you actually class as PR either because the message got lost in your presentation.

    Jon
     
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    Spock

    Spock Graduate

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    Hi Deren

    Are you saying you will do a PR campaign for 5 businesses totally free of charge?
     
  8.  
    deren_stevens

    deren_stevens Applicant

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    Yes, Spock. We will do a marketing/PR campaign for 5 businesses free of charge. It will include both online and offline media to help promote each company. We will be choosing our 'winners' at the end of July. PM me your info if you would like. :)
     
  9.  
    deren_stevens

    deren_stevens Applicant

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    [FONT=&quot]As a follow up on this promotion (and to show you a little about who we work with and what we do), check out the following: [URLnf="http://uk.prweb.com/releases/2013/7/prweb10936715.htm"]AromaWorks Signs MarketingEmpire.co.uk as Official Launch Partner to Light up the Candle Industry[/URLnf]. AromaWorks will soon be opening up offices the US, so for those of you across the pond... keep an eye out for their products![/FONT]
     
  10.  
    ISS

    ISS Son of Victor Meldrew Premium Member

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    Yeah but hang on, let's have a reality check here.

    That's two links to pages created on prweb. Great self promotion but give us some links to mainstream publications with content that you've produced and got published for clients. I don't mean to be dismissive but spending money on a bad PR company is money down the drain. Money that many people here can ill afford to lose so let's see what you're bringing to the party.

    I would probably have been a little gentler in this post however I do get a tad flustered when someone ignores a question I've asked in a previous post, whilst then continuing to self promote.

    You're asking members of a community I happen to like very much, to put their businesses in your hands so the least you can do is step up and show why they should. Don't you think?

    If you haven't published anything then so be it, just say so, but a roundabout comment about something being republished in a "number of magazines" doesn't cut the mustard. I would have thought you'd be proud to showcase these.
     
  11.  
    deren_stevens

    deren_stevens Applicant

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    Jon,

    I didn't see a question in here, and so I didn't answer one. I'm sorry that you felt as if I ignored you. We look at PR as the strategic communication between our clients and their customers. This, for us, includes things like press releases, media publications (both online and offline) and publicity. I included it under the blanket of our marketing efforts because it's simply a piece of what we can offer when take on a new client.

    As far as your assertion that we are asking people to "spend(ing) money on a bad PR company is money down the drain. Money that many people here can ill afford to lose." We are actually offering to take on five clients and run a FREE campaign for them, so they won't have to spend anything. I assumed that because this was a section where we could offer freebies that it would be alright if I also put in the occasional plug and showcase what we've done.

    I apologise if I've offended you, it wasn't my purpose. I am merely,like others in this section of the forum, offering a service.

    Here are three links of clients that we've taken on and done a press release for them. Each of these was reprinted further on blogs or in a magazine. You can Google the titles and see where they may have been reproduced. Doing press releases is just a part of what we do, but it's the most obvious thing to show you on the Internet because I can create a link.

    [URLnf="http://www.journalism.co.uk/press-releases/has-social-media-redefined-objectivity-/s66/a552815/"]Has social media redefined objectivity? | Latest press releases | PressGo | Journalism.co.uk[/URLnf]
    [URLnf="http://www.journalism.co.uk/press-releases/from-here-to-maternity-a-chronicle-of-the-baby-bump/s66/a553342/"]From here to maternity: A chronicle of the baby bump | Latest press releases | PressGo | Journalism.co.uk[/URLnf]
    [URLnf="http://www.prweb.com/releases/2013/6/prweb10821162.htm"]Almost a Third of British Youth May be Destined for Entrepreneurial Success[/URLnf]
     
  12.  
    ISS

    ISS Son of Victor Meldrew Premium Member

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    Firstly Deren I'm not offended. I don't "do" offended.

    As a PR company, you should be showing people links to where the press releases were re-printed. That's what showing what you can do is all about. Asking somebody to goggle a title is frankly amateurish.

    Any PR company worth their salt should scream out loud about where they got their clients' publicity, not post links to what are effectively internal press releases. So effectively you haven't got anybody any coverage have you?

    FYI I spend thousands of pounds per month on PR. My company is exactly the kind of company you'd probably want to gain as a client. I started replying to your thread to gauge where you were and to possibly offer some help if I could. However you're obviously assuming that everyone on here is a tiny company, working from a bedroom, who has no knowledge of what real PR is about.

    That's a terrible miscalculation on your part Deren.
     
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  13.  
    deren_stevens

    deren_stevens Applicant

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    ISS,

    Nothing that I say is going to change what you think of me, but regardless of you think, my company has proven itself through hardwork and experience. Have we made a mistakes as we've grown and expanded? Sure. Do we always have the perfect solution? No. But are we willing to work hard for our clients and learn from our mistakes? You betcha.

    We actually have two offices. One in Berkshire and one in London, and within our agency we offer a complete marketing package, which includes (but is not limited to) feasibility studies, research and analysis, business development and PR services, social media marketing, branding, website design and app development and graphic design. I'm sure you'll have something negative and unprofessional to say about that.

    As far as our clientele goes... yes, we do have have a lot of clients who have tiny companies and work out of their bedrooms. We all have to start somewhere, and we take great pride in helping them grow. But we have a varied clientele of all sizes (and no, I don't have to give you list).

    In regards to both the two companies whose press releases we listed our offer of a free PR campaign for 5 companies. I personally called hundreds of contacts in the media (newspapers, magazines, blogs etc...) and this resulted in reviews and reprints of their original press releases in addition to quite a few bylines. No, I'm not going to list them all here, and I honestly don't care whether you believe me or not. I know it's a fact and the client knows it's fact. Both companies went on to request our assistance in a worldwide launch, so we obviously did something right.
     
    Last edited by a moderator: Jul 18, 2013
  14.  
    ISS

    ISS Son of Victor Meldrew Premium Member

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    Fair enough Deren

    There's nothing of substance in your post and it completely sidesteps the issues I raised but we both know that.

    Making critique or observing that you're possibly not all you make yourself out to be isn't unprofessional, and if you can't handle negative then in business you'll need to get used to it.

    I've made my points in the previous posts and I don't want to be seen to be prolonging a cyclic argument so I'll step out, and back off.
     
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    ping

    ping Senior Lab Tech

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    I can only see a few links with most of them going to the same URL.
    See for yourself.
     
  16.  
    deren_stevens

    deren_stevens Applicant

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    Here are some links for 3 of the press releases listed above:


    SATcase
    This press release was reprinted or mentioned:
    SATcase equips smartphones with global coverage | News | Breaking Travel News
    SATcase | Satellite Telephone | Search and Rescue | Safety at Sea | products News on SuperyachtNews.com
    The simply amazing SATcase smart comms phone | GRIP
    Bushwalk Australia • View topic - SATcase
    Smartphone Invention Eliminates ‘Search’ from Search and Rescue | Cruising Compass
    All US News: The Inventors of SATcase™ Select MarketingEmpire.co.uk to help promote the Worldwide Product Launch of its Revolutionary, Life-Saving Device
    This is just the first page of Google search results. If you go to the second page, there are links there also that are to sites which are not the site of the original release. (see https://www.google.com/search?q=sat...&rls=Palemoon:en-US:official&client=firefox-a)


    ------------------------------
    Has social media redefined objectivity? | Latest press releases | PressGo | Journalism.co.uk


    This press release was reprinted or mentioned in 1st and 3rd position on Google (see https://www.google.com/search?q=Has+social+media+redefined+objectivity%3F&ie=utf-8&oe=utf-8&aq=t&rls=Palemoon:en-US:eek:fficial&client=firefox-a) We give permission for people to rewrite or use the press release as a whole, which the first blog writer did, but the original press release did come from us. These wrote or mentioned the company based on the original press release:
    Have your voice heard globally…Unbiasly | Freelance Writers
    Introducing Unbiasly.com 05/30 by The Kai Dupe Show | Blog Talk Radio
    Unbiasly | Next Startup

    ------------------------------------------
    Almost a Third of British Youth May be Destined for Entrepreneurial Success
    This press release was reprinted or mentioned in 2nd, 3rd, and 4th position on google (see https://www.google.com/search?q=Alm...&rls=Palemoon:en-US:official&client=firefox-a) The 1st link that shows up is the actual release listed above. 2nd, 3rd, and 4th went to different links.


    If you would like a list of more press releases and where some of them were reprinted, PM me and I can broaden the list.
     
  17.  
    deren_stevens

    deren_stevens Applicant

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    To clarify...

    With the last press release for Almost a Third of British Youth May Be Destined for Entrepreneurial Success, here are 3 more links to add:

    Almost a third of British youth may be destined for entrepreneurial success
    Almost a Third of British Youth May be Destined for Entrepreneurial Success
    Almost a Third of British Youth May be Destined for Entrepreneurial Success | X Merchant Cash Advances

    and here are the links of the 2nd, 3rd and 4th positions on google when I run the search:

    Almost a Third of British Youth May be Destined fo... - Silobreaker
    Recession and Change in the Working Class | International Socialist Group (this one is more of byline where the pr is merely referenced)
    Troubled Kashmir » Blog Archive » Recession and Change in the Working Class-Chris Bambery (this one is also a byline with the pr referenced)
     
  18.  
    Spock

    Spock Graduate

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    Quite frankly I think ISS is out of order here. OP is offering free services to boost his portfolio so where can be the harm? I, for one, am going to take him up on the offer and if something good comes of it then I will write about it here. If not, well I haven't lost anything have I?
     
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    ISS

    ISS Son of Victor Meldrew Premium Member

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    Fair enough Spock I'm not going to argue with how you see it.

    I genuinely hope it works out well for you.
     
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    Toastking

    Toastking Trainee Lab Tech

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    Without wanting to take sides - he says taking up a side - I can see ISS's point and just wish in general battle lines didn't get drawn so easily on forums...

    The general gist of what he was asking was show us what you're made of, which is fair enough and I think the OP has then made a genuine effort to prove that they have managed to get something published by someone other than themselves. From my perspective the mix of PR and Marketing is a little odd - but what you have done is a good start I would suppose; and looking to promote 5 businesses for free seems as good a way as any to get people on board.

    If you're stuck for these 5 companies - I have a number of websites launching but none is really a company, and I am of an experimental mindset - I'd be happy to have you have a go with one of mine from the following -

    Blog - in signature
    Online skill game - finalising development - development is close but has been for weeks so hold the fort
    Ebook - one of the schemes for the blog dictated starting a website purely to sell an ebook- as such its almost online
    Football Prediction Game - is running minus a website at the minute - undecided on a website as its actually harder to get online than is worth I have found.

    There will be more and are more - but these are the experimental ones I wouldn't mind you having a pop at... But only if you're stuck! Let me know by PM or email or even contact me form on the blog
     

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