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Does anyone care about Bing?

Discussion in 'Technology, Communications and Gadgets' started by Maevla, Feb 20, 2016.

  1.  
    Maevla

    Maevla Administrator Staff Member

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    and my question is prompted by by upgrade to Windows 10 on an old laptop to see what is was like (as I'm now an Apple ihore as my partner tells me).

    It's like going back in time to Windows 8 crossed with Bing - which to me isn't good at all.

    Am I missing something? Do people actually use any other search engine over Google or Safari?
     
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    Karma Content

    Karma Content Freshman

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    The last stats I saw had Bing on about 10% of the UK search market, but they seem to be gaining more traction in the USA with about 20% if I remember right.
     
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    Maevla

    Maevla Administrator Staff Member

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    How does that compare to other smaller search engines other than Google? do other search engines even get a look in? I don't know I'm curious?
     
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    jeffnev

    jeffnev Graduate

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    I think apart from Google and Bing, the only other search service that gets a look-in is Yahoo! Aside from that, there's not much room for competition.
     
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    Paul Norman

    Paul Norman Businessman

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    Most of the smaller ones, unless they are hugely specialised, are irrelevant.

    10%, I suspect, whilst not exactly chasing Google, is not bad. And whilst Google are with out doubt dominant, and look set to stay dominant, I personally find the quality of their search returns lower than it was. No matter what you search for, all you seem to get is Ebay and Amazon, which is the exact reverse of how they wanted it to be when I last had the opportunity to speak to them.
     
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    Maevla

    Maevla Administrator Staff Member

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    My searches on Google yield totally different results then - as we were just discussing how little eBay pops up these days, yes it's their, but nowhere near as often as it was a year ago. Amazon we fond not so much either. Must search in totally different ways :)
     
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    JoeInTheMiddle

    JoeInTheMiddle Start up your Business

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    Bing is popular with users who either don't know how (or can't be bothered) to change the default settings on their browser.

    I think businesses that care about bing are one's serving this demographic (the over 50s).

    They will therefore target their marketing efforts in that direction using bing ads.

    In the UK saga is one example, but many stair lift installers/ mobility scooter suppliers do care about bing.
     
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    Karma Content

    Karma Content Freshman

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    Wow some sweeping statements there!
     
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    JoeInTheMiddle

    JoeInTheMiddle Start up your Business

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    Come on are you telling me that businesses bother with Bing? Google has a 90% stake in the EU search market and it is where you look first for traffic.

    Users concerned concerned with their privacy are on duckduckgo.

    Though I'd love to hear why someone would genuinely bing's results and experience.
     
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    jeffnev

    jeffnev Graduate

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    Even with that 10%, I think Bing still has a large enough user-base to justify businesses using it.
     
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    Karma Content

    Karma Content Freshman

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    I don't personally but some do. If you think that it's only businesses that target the over 50s use Bing Ads then a quick search will show you that's not true. As to how effective they are I don't know, but some businesses are obviously using Bing to target other demographics.
     
  12.  
    JoeInTheMiddle

    JoeInTheMiddle Start up your Business

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    You raise a fair point.

    I wouldn't be surprised if Bing offered better ROI. With so many businesses overlooking the service in favour of adwords there may be reduced competition and cost per click.

    Perhaps it is something that I should reconsider.
     
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    Maevla

    Maevla Administrator Staff Member

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    Just the name puts me off - it sounds so pre www and old fashioned.
     
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    Optimise-u

    Optimise-u Graduate

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    Bit later here, but Bing is pushing Google to improve itself. Bing coined the idea of booking hotels and flights without having to leave the search engine. They also came up with doing image search by copyright licence. These are only two examples of how actually having a bit of competition pushes Google to up their game. Google quickly copies these ideas, and I prefer Google because it's more independently minded.

    Bing takes brand into account more strongly for ranking than Google which I think is bad, but Google is slowly copying that too. What Joe said is largely right - I believe Bing's main usergroup at least started by not caring enough to change the defult search in internet explorer. Bing is just as usable as Google and has a large user base (a small % of a large cake - practically the whole internet - is still obviously large). Commercially Bing has an older demographic and you will rarely hear people say 'I use Bing over Google' because most people don't care enough.

    Bing powers Yahoo so from an SEO point of view it is stupid just concentrating on Google. Bing is more open about how they index but there has been less studies into how to effectively rank. Because Bing is so focussed on big brands they sometimes ignore small businesses. It is good Google has competition, but starting out Bing copied everything except the core algorithm (layout, structure, usability). The only thing I sometimes use Bing for is PPC - or if I can't be bothered to change my browsers defult search as Joe said. Bing doesn't really match my demographics, or my clients (bar one).
     
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    jeffnev

    jeffnev Graduate

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    Another thing I've come to learn is that Bing's shopping function is far superior to Google's. I truly hope it gives them the encouragement they need to make the service better! As it should be.
     
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    Paul Norman

    Paul Norman Businessman

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    I admit, now, a few weeks or so on from this thread starting, that I have migrated away from Google. Having upgraded to Windows 10, Edge is the default browser, and it defaults to Bing as a search engine.

    I rather like it.
     
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    Duncan

    Duncan Moderator Staff Member Premium Member

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    The graphics are good and the result come back in a snap. I've sold my soul to google - it knows everything about me, what I do, where I go, my likes, dislikes and preferences and unlike my partner it doesn't judge me.;o)
     
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    Marketing Quotes

    Marketing Quotes Freshman

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    Make sure you come back and tell us how you feel after the novelty of it wears off :)
     
  19.  
    Southern Charm Coffee Co

    Southern Charm Coffee Co Coffee Enthusiast

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    Sorry, but what's Bing? ;)
     
  20.  
    Uwe (Invoiceberry)

    Uwe (Invoiceberry) Graduate

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    I think any good SEO will improve your rankings on any of the major search engines: Google, Bing, Yahoo (Bing), DuckDuckGo, etc...

    However, I would be very interested in knowing what others here think about what's important when trying to target different search engines with your SEO efforts? I'm not talking about paid ads as that's obviously a different story. But what is the difference between Google and Bing when trying to get ranked for keywords?

    Cheers,
    Uwe
     

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