100 ways to promote your website

[joecranejoe]

19. Deliver Leaflets to the relevant persons!

[seo-bod]

20. Submit it manually to all major search engines.

[IGM_Computers]

Originally Posted by jbarnett

18. Optimise LinkedIn Profile for SEO - this is very important. For instance, did you know that the links you add to your LinkedIn profile are follow links? This means they'll be counted by the Search Engines. You can also optimise the way your links are displayed on your profile - just go to edit profile and edit your links. in the drop-down for websites - select other, add a descriptive keyword to the second field and then add the link - your link will then appear with anchor text (e.g. small business insurance) rather than "Company Website" or "Personal Website"

There's space for three links on there. Does that mean we can use all three like this? Thanks

[Stu_upton]

21. Get creative with QR codes

[jocor]

22. PPC (pay per click) advertising.

[jbarnett]

Originally Posted by IGM_Computers

There's space for three links on there. Does that mean we can use all three like this? Thanks

Certainly - take a look at my own linkedin profile if you get the chance - it gives you a good idea on optimising for Linkedin.

James Barnett - United Kingdom | LinkedIn

[Stu_upton]

23 - Write a spoof controversial blog post

Times Atlas To Print New World Map Without Tuvalu, Maldives, Manhattan etc – Telegraph Blogs

[headshotlondon]

Write a lot of high quality articles and submit them to high quality article directories

[jbarnett]

Originally Posted by headshotlondon

Write a lot of high quality articles and submit them to high quality article directories

Bit dubious of this one to be honest.

I still feel that, if you're going to do article marketing it needs to be done through blogs, lenses (Squidoo), hubs and micro-sites.

Google's Panda update doesn't like article directories so I would avoid them. You'll only end up damaging your website's (and company's) reputation.

[MGv Solutions]

Originally Posted by jbarnett

5. Email marketing - market to existing customers using email marketing to draw attention to new products and promotions. Alternatively, if you're just starting out you could buy in a list and market to them.

Please help where to find such list with e-mails of persons, living in the rural areas (mainly farmers)

Submit it manually to all major search engines.

Why?

[Nicholas_B]

word of mouth - the most effective and reliable way that a company can get its customer base - this form of promotion is also very hard to measure as well as it is to achieve.

[Nathan]

26. Sponsor an event or local fair.

Think we're on 26?

[Matt-in-China]

The company I work for used to regularly buy such email contact lists looking for quick increases in sales and suffered similar blacklisting problems. But it took a while to convince the upper echelons of management that slower, organic development of a customer base was the most viable long term option.

[jbarnett]

Originally Posted by Matt-in-China

The company I work for used to regularly buy such email contact lists looking for quick increases in sales and suffered similar blacklisting problems. But it took a while to convince the upper echelons of management that slower, organic development of a customer base was the most viable long term option.

Whilst slower, organic growth is good I still think there is room for customer retention marketing and new business fast growth.

Just take a look at your existing database (every company has one) and utilise it sensibly. It's just a case of identifying how you can best market to your existing database to encourage more footfall / web traffic.

Even if it's a case of giving them the option of forwarding the message on to someone who may be interested - believe it or not I've used this extremely succesfully in B2B campaigns for existing customers and it does encourage new business.

[RAD_Software]

27
Make use of Schema coding, recognised by Google, Yahoo and Microsoft to improve accuracy of search results - schema.org - Home

Great thread, by the way!

[jbarnett]

Originally Posted by RAD_Software

27
Make use of Schema coding, recognised by Google, Yahoo and Microsoft to improve accuracy of search results - schema.org - Home

Great thread, by the way!

Fascinating page - I haven't come across Schema before. It's a really interesting way of looking at search engine marketing. My only question is - isn't this classed as black hat if we're adding in additional code to sections of the page to get it to rank higher? I'm not referring to your usual meta descriptions, titles, title tags, alt tags, etc. This is in reference to itemtype / itemscope placed within the DIV layers.

[RAD_Software]

Originally Posted by jbarnett

Fascinating page - I haven't come across Schema before. It's a really interesting way of looking at search engine marketing. My only question is - isn't this classed as black hat if we're adding in additional code to sections of the page to get it to rank higher? I'm not referring to your usual meta descriptions, titles, title tags, alt tags, etc. This is in reference to itemtype / itemscope placed within the DIV layers.

I wouldn't say so. Formally, Schema's main function is to ensure web pages are indexed accurately. It just so happens that if your content-rich page is read more easily, chances are there will be SEO benefits. It all hinges on there being valuable content there in the first place. It isn't gaming the system

I think those who attempt the Schema equivalent of keyword stuffing and whatnot will find that they don't make the gains they hope for.

[cornishhosting]

We find Facebook really good we have a normal page with over 2000 and our fan page as over 8000 get more traffic from there than any other,

And we get a lot of customers from word of mouth

[MGv Solutions]

Originally Posted by Matt-in-China

The company I work for used to regularly buy such email contact lists looking for quick increases in sales and suffered similar blacklisting problems. But it took a while to convince the upper echelons of management that slower, organic development of a customer base was the most viable long term option.

In general you are right, but it depends also on the products. Our company offers business projects at price of two-day salary, which anyone can afford and they are meant for specific target group (residents in rural areas), which we want to access as fast as possible, because we count on quantity.