I'm fortunate enough to work within the ethical SEO
industry but like most swam through the darker areas to start. I'm not saying he's out of date but it's hardly insightful
just my opinion though. And I'm sure he's a great guy.
I was fortunate enough to attend a SASCON event recently and the excitement regarding the future of SE's was stimulating. Augmented search patterns, wi-fi manipulation and how the social factor is already impacting on the serps....
The part about never buying a link in 10 years????? Never worked with a link budget then. Yahoo directory?? Maybe the 2001! is just a typo, but I was honestly unsure. OnPage SEO
is quite granular, but that does depend a lot on who your clients are.