Like all things, the top 10% make very good money! The average make ok money. The bottom few go broke.
To learn to do this well requires much more than picking up basic CSS, html, java, .net etc (not an exhaustive list!!). You need to acquire an understanding of e commerce, which requires an understanding of non e commerce!. The top people understand business, and marketing and how to technically make it all happen.
Its a big topic, and if well mastered, interesting and rewarding. Like everying, more effort = more reward.
And I forgot to mention the laying in the sea fully clothed!!
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