Google is top of the superbrands

[Eagle]

Google has become the UK's top brand in a consumer survey.

The Internet search engine beat Microsoft into second place in the Superbrands survey of professionals. Car manufacturer Mercedes Benz was third, with the BBC and British Airways completing the top five.

No supermarket group made it into the top 100 superbrands, as rising food costs are believed to have hit their popularity. Asda fell 253 places, Tesco 230 and Sainsbury's 194. However, Marks and Spencer was still in the top 20.

Stephen Cheliotis, chairman of the Superbrands Council, said:

"It is clear that Google is a brand that people value at work and in their personal lives."
Source: http://www.enterprisequest.com/
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[Mat]

Originally Posted by Eagle

The Internet search engine beat Microsoft into second place in the Superbrands survey of professionals. Car manufacturer Mercedes Benz was third, with the BBC and British Airways completing the top five.

British Airways??

[uglydoll]

Originally Posted by Mat

British Airways??

That really surprises me too. And I am amazed that Tesco featured so badly, even given the rising food prices.

Where did Amazon feature?

[hsc-online]

here is list , that's may be helps, this is from hitwide - from 19 July 2008

1. Google
2. Microsoft
3. Mercedes-Benz
4. BBC
5. British Airways
6. Royal Doulton
7. BMW
8. Bosch
9. Nike
10. Sony

[boxby]

Royal Doulton?????????
What's going on there then!! Must be a typo, or they paid for that result!!

[Eagle]

Google: the top superbrand... and not even a registered trade mark.

[Mat]

Originally Posted by Eagle

Google: the top superbrand... and not even a registered trade mark.

It is according to United States Patent and Trademark Office Home Page and UK Intellectual Property Office... Unless I'm missing something?

[Eagle]

Well, if it is, they're still only using the ™ and not the ®

[Mat]

Originally Posted by Eagle

Well, if it is, they're still only using the ™ and not the ®

Ah, well I'm clueless with such things

[Dot Design]

It is a strange list, how are Bosch in at number 8 and above Nike?

[Eagle]

Were these supposed to be the top ten UK brands? How come there are seven brands from foreign shores?

[simonr]

Originally Posted by Dot Design

It is a strange list, how are Bosch in at number 8 and above Nike?

Never mind that! How come we're not in there?!!?

S

[Dragon-Media-Group]

These kind of lists are pretty pointless really. You can easily influence the results by being selective with what you ask or even who.

Bosch? Hmmmmm.