Pepsi to change Logo and Branding

[Mark]

Nothing set in stone yet but... not sure I like it.

Brand New: The New Pepsi Challenge: Guess the Smile

[Conceptstore]

Looks a bit odd, unbalanced and typical, prefer the old logo.

- McDonalds are apparently going Green in a rebrand (i've yet to see any
graphics)
- Sage have rebranded
- The Co-op rebrand

[VLAHAKISA]

Looks like the designer slipped when cutting the shape away.

It's too clumsy looking for me.


Amanda

[altyfc]

Hmmm... did they recuit those London 2012 logo guys?

[Dot Design]

Like Amanda said it looks clumsy, the curve doesn't work.

I can see what they are trying to do but its really not very successful, any ideas what design company produced it?

[Dot Design]

Ah, I should really open my eyes sometimes:

Arnell Group created the new logo shape!

[Helen]

hmmmm.......... I don't really like it. Like was said above, it looks unbalanced. The old logo had a feeling of yin and yang to it, but the new is well............. meh!

[AdamW]

It's not really rebranded is it? Just dragged the lines in a few different places!

[Demonite]

i agree. Not really a large change, the current one has a much better feel in my opinion.

[am:pm graphics]

Looks like the brand may get a little lost...not sure its 'quite' right...

Pauline

[Kay]

I'm not keen on it. It reminds me of the squint smile of would-be Apprentice, Kate, talking into her mobile phone.

[myroundbox]

I liked the new logo, until i saw how they are using it on the new can.

No thanks!

[Kay]

I've just spotted this in the latest issue of Private Eye in Pseuds corner:

The Pepsi DNA finds its origins in the dynamic of perimeter oscillations.

That's exactly what I thought when I first saw it.

[nathan@mertongroup]

Are they changing the font too? I think there is a distinct lack of bravery. We want it changing, but not too much. But then again it could be worse it could be Tab Clear (remember that one?)