Pepsi to change Logo and Branding - UK Business Labs

**Mark** · #1 (**permalink**) 28-10-2008, 07:28 PM

Nothing set in stone yet but... not sure I like it.

Brand New: The New Pepsi Challenge: Guess the Smile

**Conceptstore** · #2 (**permalink**) 29-10-2008, 09:32 AM

Looks a bit odd, unbalanced and typical, prefer the old logo.

- McDonalds are apparently going Green in a rebrand (i've yet to see any
graphics)
- Sage have rebranded
- The Co-op rebrand

**VLAHAKISA** · #3 (**permalink**) 03-11-2008, 12:02 PM

Looks like the designer slipped when cutting the shape away.

It's too clumsy looking for me.

Amanda

altyfc · #4 (**permalink**) 04-11-2008, 08:52 PM

Hmmm... did they recuit those London 2012 logo guys?

**Dot Design** · #5 (**permalink**) 05-11-2008, 06:09 PM

Like Amanda said it looks clumsy, the curve doesn't work.

I can see what they are trying to do but its really not very successful, any ideas what design company produced it?

**Dot Design** · #6 (**permalink**) 05-11-2008, 06:12 PM

Ah, I should really open my eyes sometimes:

Arnell Group created the new logo shape!

Helen · #7 (**permalink**) 21-05-2009, 05:06 PM

hmmmm.......... I don't really like it. Like was said above, it looks unbalanced. The old logo had a feeling of yin and yang to it, but the new is well............. meh!

**AdamW** · #8 (**permalink**) 21-05-2009, 06:33 PM

It's not really rebranded is it? Just dragged the lines in a few different places!

Demonite · #9 (**permalink**) 04-06-2009, 12:56 PM

i agree. Not really a large change, the current one has a much better feel in my opinion.

am:pm graphics · #10 (**permalink**) 08-06-2009, 03:55 PM

Looks like the brand may get a little lost...not sure its 'quite' right...

Pauline

**Kay** · #11 (**permalink**) 10-06-2009, 08:30 PM

I'm not keen on it. It reminds me of the squint smile of would-be Apprentice, Kate, talking into her mobile phone.

myroundbox · #12 (**permalink**) 30-06-2009, 11:51 AM

I liked the new logo, until i saw how they are using it on the new can.

No thanks!

**Kay** · #13 (**permalink**) 01-07-2009, 10:53 AM

I've just spotted this in the latest issue of Private Eye in Pseuds corner:

Quote:

The Pepsi DNA finds its origins in the dynamic of perimeter oscillations.

That's exactly what I thought when I first saw it.

nathan@mertongroup · #14 (**permalink**) 01-07-2009, 02:40 PM

Are they changing the font too? I think there is a distinct lack of bravery.

We want it changing, but not too much. But then again it could be worse it could be Tab Clear (remember that one?)