Thinking of Company Names

[AdamW]

Thanks Wana. I like it. The idea being that it was the donkey that did the work for you kind of thing.

[fundingportal]

Always trhink about how web searches will work. Will it bring up a competitor with similar name? Will you be beaten by and unrelated person / product / entry with millions of entries? Particularly when using initials, do they add up to an unrelated word? (one of our customer started with the initials A.T, which hugely hampered their optimisation.