It is was an eye opener when I launched the business 3 years ago and had to learn to be jack of all trade. I came from marketing/ecommerce/sales background so could apply those skills straight away, but then to have to learn about law, book-keeping,
SEO/SEM, customer service was a real challenge. But I really love learning new things so it was great anyway but hard. Now I outsource
SEO, accounting and other work when I need them to make it easier for me to focus on the strategy and improvement of the business.