Some observations from me:
I think the logo should be smaller and maybe the font shouldn't be so 'rough' looking.
The site doesn't fit within a 1024px width window.
The photography is ok but could be improved a little with some better lighting.
Do you offer a discount code for liking your Facebook Page? Might be an idea?
The 'Craft Sales' link should open in a new window and perhaps be less prominent (don't give potential customers any excuse to leave your site!).
How about a photo of your good self and/or your team in 'About'?