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Marketing Boredom

Posted 30-11-2012 at 12:59 PM by Briar Copywriting (The Copywriter's Secret Time Machine)

Marketing is something that has to be done. Normally viewed as a chore, it's what keeps the wheels on your business.

Many of the large...
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Why Humorous Copy Doesn't Always Work

Posted 31-01-2012 at 03:21 PM by Briar Copywriting (The Copywriter's Secret Time Machine)

This is going to be short and sweet, but what do you reckon?

Should your copywriting be humorous?

Is there a place for it?...
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Posted in Copywriting
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Producing Copy for a Mobile World

Posted 23-01-2012 at 02:37 PM by Briar Copywriting (The Copywriter's Secret Time Machine)

The whole world is going mobile – well, it seems like it.

According to Ofcom, 27% of UK adults and 47% of teenagers own a smartphone. ...
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Posted in Copywriting
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Spelling Mistakes Can Cost You Dear

Posted 06-10-2011 at 10:11 AM by Briar Copywriting (The Copywriter's Secret Time Machine)

When you sell face to face your sales pitch is entirely verbal. You can watch the other party for physical clues as to what they’re thinking or whether...
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Posted in Copywriting
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Establishing Trust Through Landing Pages

Posted 30-06-2011 at 10:53 AM by Briar Copywriting (The Copywriter's Secret Time Machine)

How do you feel when you search for something and find yourself on a landing page?

• Do you navigate away before you’re sold something?...
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Views 450 Comments 0 Briar Copywriting is offline

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