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The first thing I do is flip the card over and see what's on the back.
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LOL! Good point. I've noticed people doing that, so on ours we have more contact details.
Business cards aren't expensive. I wouldn't go for freebies any more than I'd have a website/blog hosted on a freebie place, rather than sorting out a domain and hosting. It just doesn't look professional.
Similarly, I don't like to do business with someone whose email address is their name @ gmail, hotmail, AOL.com.
I also agree, though, that it doesn't matter for some trades. A taxi driver with a business card, however cheap, is more likely to get our business than one who has to scribble his number down on a scrap of paper.