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Originally Posted by easycheapweb
Interesting points. How to offer something cheap enough to be attractive yet ensure it's not PITA. Michael O'Leary does this very well in Ryanair. He's downright rude to customers, tells that if they want high level service pay high level fares. Also Ryanair manage not to have any contact numbers on their website except premium ones. Hmmm..
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The first was the line I took, I told them that if they were not happy they could have a full refund
They immediately said "how can I have a refund on a free service?" My reply was EXACTLY.
As for contact numbers. the law states you must have certain information on a website, and they can track you down from that info (what happened to us).
If you go down the premium rate numbers, then set it at £1.50 a minute or the likes, to make sure you get a decent return.
I truly believe there is a place for low cost stuff like this, but as I said, companies liek 123 reg are already doing this sort of thing, so it could well be an uphill struggle.
Are you teleselling it, or are you looking for reactive selling?