Completely agree with you, easycheapweb - which is one of the reasons I recommended the Google document, and one of the reasons that I offer
299 Steps to Website Heaven for free.
But, to expand, let's not forget that even 'plumbers in warrington' may need a hand sometimes. And what about 'plumbers in london'? Or other bigger places where more than a handful of people will be competing for the same "local" search phrase?
As has been said here before, the documents I have referenced are good, basic guides, and will help explain and guide you through the process. It may be that that's enough, it may not be, in which case, you may need the help of someone with more knowledge in the industry and techniques.
