Hi,
I'm quite new here, very new, but I have some background in franchising.
I'm in the process of franchising part of my new business and am working hard to ensure I don't become a franchisor in the mould of the franchise I was previously involved with.
In hindsight I can see they were (and still are!) interested in selling franchises. Nothing wrong there, until you realise that they have not implemented any development in over 3 years, until you realise their development process was spearheaded by me the franchisee, until you relaise their corporate video was produced not by them but by me also. etc etc etc.
Be wary of the wolf dressed as a sheep!
Be sure if you're buying a franchise there is a model to run, not just a model to copy and if you float you float, and if you sink you sink. A model that is duplicatable without special skills (Eg sales, telesales) A marketing model that can be switched on at will, and where the marketing system does the work, not your ability to do it personally.
Sorry but thats meandering a little.
I'm currently ensuring that before we go live there is a marketing model that puts out standard results for standard inputs, so that( even dummies) who pay the fee, actually buy a SYSTEM to earn money, not a JOB.
Note the difference when you consider your next "franchise opportunity"
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