I done a small campaign like you when i started out, but now, i dont bother, because i get found at least 300 times aday via search words/terms etc from google anyway.
SEO maybe a better option.
rated trades we are now No2, behind ratedpeople.
local trades we are now No1 (and two)
We have a lot of localised searches where we appear too,
For example: double glazing bexleyheath, we are no10, but we are on the first page.
Maybe this is an option for you? (not my keywords your own!!
)
I know nothing really, my web designer takes care of all this, but that is what i did, and now what i do!!
