Quote:
Originally Posted by TownDeeds
Sounds like you need to rethink your strategy if you are not seeing the rewards for what you are currently spending - perhaps by choosing more specific keywords or creating more effective landing pages.
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This is what I'd put my money on.
If you sell green bananas, make sure your ads don't trigger on bananas, yellow bananas, fruit, food, etc. Just green bananas. At least until you get confident.
If you use 'broad match' (the default) you might find that's exactly what's happening. I'd also turn the content network off initially. Also make sure your ad clearly says 'green bananas' in them at least once, ideally more.
Do all those things and your budget will come right down and the clickers will probably want green bananas, so if the landing page is good (inc. an easy option to buy) then you are in with a chance.
You don't sell green bananas do you?!
BTW I do Adwords health checks & diagnostic & repair - cheap as chips ...
www.onpageone.co.uk. I also do account set-up and management, but that starts to cost a bit more than chips.
Good luck!