In my opinion Google Ads are useless unless you have a massive budget. As an example, one of the big UK web hosts spend over £100,000 per month on Google Adwords.. there's no way we can compete with that so we don't bother trying.
With £30 a month you are probably better off spending that elsewhere. There must be online forums for that sort of thing that you could run a banner advert on for around the same price?
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