As always, each to their own. I have quite a few Twitter campaigns running for clients, as well as running my own Twitter account, and it works well.
I get traffic, leads and business from it. As does a telemarketing client. As does a cleaning company client. As does a car manufacturer client.
However, like anything, it needs a bit of strategy behind it and if you have a plan, rather than going about it willy nilly, then it helps.
I like Twitter and as long as it's useful to me, I'll carry on using it.
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