Hi all,
In branding, does humour ever tip the scale from giving a light hearted view of yourself, to become unprofessional and drive away prospective clients?
There is a company who have generously offered to create my dad a logo for his company (for free - to try and get their brand out in the open), and whilst talking to them, they suggested using the full title of my dads company somewhere on the logo. The name is A.W.A Bookkeeping, however the AWA (as thought up by my sister) stands for "Accountants with Attitude". Now, in my family, we have a strange sense of humour and thought it was extremely amusing, but how does it come across to everyone else?
If done correctly, would this work? Does anyone think a bit of humour could put off potential clients?
Thanks in advance
