How very true - all of it!
I know how hard it was to get to PR4 with my own (quite local) site and I respect 'real'
SEO people who are willing to do the donkey work for others.
About 20% of my work is building websites for small businesses and not only do they expect to get top rankings on Google right after the site has been built, they also expect me to do it for no extra charge!
After explaining that I don't touch
SEO apart from proper titles, descriptions, link words and the provided content itself, two have gone off and gotten 'done' by scam
SEO companies that just buy AdWords on their behalf.
I used to have someone who handled
SEO for most of my clients but she has moved into the music business.
Perhaps Nikki I could send some business your way if you are interested...