I agree, it's all about keyword research and managing clients' expectations.
Today I turned away a client with a new 4 page site on a new domain on free hosting who wanted to be number one in Google for 'recession' within 2 weeks.
When I said it wasn't possible with in that timeframe and probably never with that site, he told me someone else had quoted him £250 to achieve it, with a money back guarantee.
I told him to snatch their hand off
